SPORTS MARKETING IN THE DIGITAL ERA

Please feel free to drop me an email at

dz@davidzhang.work

You can follow my journey on these platforms

OPEN TO New Opportunities

David Zhang

Connecting brands with the biggest sporting events in the world.

I manage global partnerships between top sports properties and Chinese and global technology brands

On-site partnership activation experience at Olympic Games, FIFA World Cup, UEFA EURO, etc.

Sports partnership activation in the era of digital transformation

Connect Chinese brands and consumers to the world

Brands I work with

What I do

partnership Activation

Corporate Hospitality

Event

China Strategy

Key Projects

Alibaba Olympic TOP Partnership Activation

Beijing, PyeongChang, Tokyo

  • Partnership activation management (over 600 activations in 3 consecutive Olympic Games)
  • Olympic IP management
  • Onsite event operation
Olympic Games Tokyo 2020 Alibaba Showcasing at the IBC Alibaba Digital Pin Activation at Tokyo 2020 AliExpress ONEFLAG Activation at Tokyo 2020 Alibaba Beijing 2022 Activation Alibaba PyeognChang 2018 Activation Alibaba PyeognChang 2018 Activation Olympic Games Tokyo 2020 Closing Ceremony Olympic Games Tokyo 2020 Torch Olympic Games Tokyo 2020 National Stadium Olympic Winter Games PyeongChang 2018 Alibaba Showcasing

Hisense UEFA EURO and FIFA World Cup Partnership

France, Russia

  • Commercial rights activation
  • Ticketing and VIP management
  • Corporate hospitality operation
UEFA EURO 2016 Hisense Activation FIFA World Cup Russia Hisense Activation FIFA World Cup Russia 2018 Hisenes Fanzone Activation UEFA EURO 2016 Hisense Hospitality Opearation UEFA EURO 2016 Hisense Ticketing Operation UEFA EURO 2016 Hisense Activation FIFA Wolrd Cup Russia 2018 Final Operation FIFA World Cup Russia 2018 Hospitality Operation UEFA EURO 2016 Hisense Activation

Hyundai Chelsea Youth Football Camp

Beijing

  • Client servicing
  • Brand experience
  • Agency management
  • Onsite operation
  • VIP management

Recent Work

Crypto Sponsorship Tracker

Olympic Marketing Activation Case Study